Recently, Jiangsu Provincial Department of Culture and Tourism announced the list of key cultural and tourism industry projects in 2021, and the New Town Jiulicang Light Cultural and Tourism District is included.

The list announced this time focuses on the key projects that can exert the agglomeration effect after the completion of the project, and reflect the transformation and upgrading of the industry along with the new format of cultural tourism consumption. It includes tourism district improvement, cultural and expo venues, cultural industry park, night-time cultural and tourism consumption gathering areas, tourism performance development, tourism-style characteristic towns and ancient town development, etc.

Jiulicang Light Cultural and Tourism District aims at becoming an urban light culture and tourism project, which responds to the “One Belt One Road” and the national strategy for the development of culture, business and tourism. The project makes international street culture as its core, gathering communities and forming its unique cultural label through the creation and shaping of its own IP. Thanks to the advantages brought by the business format of the Jiulicang Light Culture and Tourism District, the government's policy support for the cultural entertainment and leisure service industry, and the unique location advantages of the Xidong New Town business district, the project will definitely exert its agglomeration effect after completion, promote the transformation and upgrading of regional industries, and lead the emergence of new hot spots for cultural tourism consumption.